- Our Friendly Shopping centres are leading retail destinations in their local areas.
- They provide spaces where people can meet and spend time together and are designed to deliver an optimal customer journey, as well as offering a wide range of retailers and services.
- We are consolidating our positioning by extending and renovating our centres, introducing national and international brands alongside local retailers and offering new activities and services, such as crèches, offices for public services and spaces for charity and voluntary organisations to showcase their work.
FRIENDLY SHOPPING: KEY FIGURES*
*Average of all Friendly Shopping centres, based on customer studies conducted in 2018 and 2019.
An improved range of on-trend retailers
- National and international brands selling their latest concepts.
- Local retailers.
- A comprehensive range of retailers, tailored to the needs identified by customers during co-design workshops.
- Themed spaces to create a more engaging customer journey.
New food destinations where customers can relax and spend time together
The range of eateries available in our shopping centres has been refreshed and modernised to reflect the needs of today’s consumers. They incorporate new concepts and comfortable terraces where visitors can relax with family or friends. Our Friendly Shopping centres put good food and good company at the heart of the visitor experience.
Reimagining the customer journey
As part of the planned renovation of all our Friendly Shopping centres by 2020, we have redesigned the customer journey to create a better sense of flow, based around 5 new themed spaces known pocket squares.
A comprehensive range of services
Our centres offer visitors a range of services designed to meet the needs identified during co-design workshops.
Shop’in Houssen: raising the bar for shopping centres
After 18 months of renovation work, the Cora shopiing center in Colmar reopened on 22 November 2018 as Shop’in Houssen, Galimmo’s flagship next-generation shopping centre and a prime example of the group’s “Friendly Shopping” retail space concept.
The renovation project involved doubling the shopping centre’s surface area and completely overhauling both its interior design and external architecture. Together with an expanded range of brands and services, this meant that Shop’in Houssen had undergone a complete transformation by the time the new centre opened its doors to the public.
Shop’in Houssen’s new retail mix of some fifty shops offers a good balance of national and local retailers, including H&M, Levi’s, Sephora, Calzedonia, Pandora, Muy Mucho, Crêp’eat and Poulaillon.
The centre was designed with socialising and relaxation in mind, with more services, indoor and outdoor play areas for children and five themed relaxation areas, meaning visitors can take a break in a way that suits them, whether they’re looking for coworking facilities, family-friendly spaces, games, relaxation or a good read at the centre’s book exchange.
The “customer journey” guides visitors through bright spaces lit by overhead natural lighting, designed around three themes reflecting the Alsatian way of life and values: “Art de vivre”, “Eats and treats” and “Nature”.
The renovation project has been undertaken through Galimmo’s co-design process. This collaborative and federatrice approach, managed by an architectoral firm involved several days of interactive workshop gathering, around thirty participants, including customers, retailers, local councillors, regional stakeholders and Galimmo and Cora employees.
On 29 March 2019, the Conseil National des Centres Commerciaux (CNCC) announced Shop’in Houssen as winner of its 2018 Best Project award in the “Shopping Centre Extension/Renovation” category. The CNCC awards recognise and celebrate exceptional retail spaces in France.